Business

The Success Equation explores the balance between skill and luck in achieving success, offering strategies to differentiate their influence and improve decision-making in business, sports and life.

Positioning by Al Ries and Jack Trout emphasises creating a unique, memorable place for a product or brand in customers’ minds by addressing their perceptions, competition and the market’s realities.

In Leaders Eat Last, optimist and visionary Simon Sinek explores how leaders can inspire cooperation and change, focusing on the millennial generation in the workplace. The perfect sequel to Start With Why.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late.

In Rocket Fuel, best-selling authors Gino Wickman and Mark Winters detail the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive.

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act and communicate the same way — and it’s the opposite of what everyone else does. And it all starts with WHY.