Underpromise & Overdeliver – All You Need To Know

In this post, we’ll unpack all you need to know about the concept of underpromise and overdeliver in business, defining exactly what it is, why it’s important, the science and more. What Is Underpromise & Overdeliver? Underpromise & Overdeliver is a strategy that businesses use to generate high customer satisfaction […]

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Underpromise & Overdeliver Explained Simply

Business Culture – All You Need To Know

In this post, we’ll explain all you need to know about business culture, defining exactly what it is, why culture is king, how to create a successful culture and more. What Is Culture? Culture is the DNA of a business based around a set of beliefs and values that people […]

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Business Culture Explained Simply

Influence – All You Need To Know

In this post, we’ll unpack all you need to know about influence, defining exactly what it is, why it’s important, the difference between influence and manipulation, the 6 principles of persuasion and more. What Is Influence? Influence is the ability to shape the thoughts, decisions, feelings and actions of both […]

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Influence

Why Progress = Happiness | The Science

In this post, we’ll unpack the science behind why progress creates happiness and use it as a way to create the conditions necessary to create lasting happiness Why Progress = Happiness When you set a goal, your brain perceives it as a potential for a “reward” ― defined as anything […]

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Why Progress = Happiness The Science

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