Progress is key to both the survival and long-term success of any business. But the real question is, what is the key to progress? The answer is Key Performance Indicators. What Are Key Performance Indicators? Key Performance Indicators (KPIs) refer to a set of quantifiable measurements that are used to […]
In this post, we’ll unpack all you need to know about culture decks, defining exactly what they are, how to create them and more. What Is A Culture Deck? A culture deck (CD) is a tool that is used for establishing a business’ culture. It ensures everyone within an organisation […]
Buyer personas are detailed composites of target customers that allow you to understand them on a deeper and more meaningful level. More simply, they are a tool for defining the type of customer that you want and the type of customer that wants you. Buyer personas allow a business to […]
In this post, we’ll unpack all you need to know about The Exponential Age, defining exactly what it is, exponential versus linear growth, why humans underestimate exponential change, how to leverage it and more. What Is The Exponential Age? The Exponential Age refers to a period characterised by rapid technological […]
In this post, we’ll unpack all you need to know about Raving Fan Customers, defining exactly what they are, the power of them, how to create them and more. What Are Raving Fan Customers? Raving Fan Customers (RFC) are exceptionally loyal and enthusiastic customers who go beyond satisfaction to actively […]
