In this post, we’ll unpack all you need to know about the Pain-Pleasure Principle, defining exactly what it is, its role in evolution, how it influences our behaviour, how to leverage it and more. What Is The Pain-Pleasure Principle? The Pain-Pleasure Principle refers to the two primary forces that drive […]
In this post, we’ll unpack all you need to know about Confirmation Bias, defining exactly what it is, its adaptive role in evolution, how it influences our behaviour, how to overcome it and more. What Is Confirmation Bias? Confirmation Bias (CB) refers to the tendency for humans to accept information […]
In this post, we’ll unpack all you need to know about Negative Bias, defining exactly what it is, why we have it, how it impacts the brain, how to overcome it and more. What Is Negative Bias? Negative Bias (NB) is a cognitive bias that results in the tendency for […]
In this post, we’ll unpack all you need to know about the brain’s the brain’s three main filters; distort, delete and generalise, defining exactly what they are, how they influence our behaviour and more. A Product Of Evolution At every moment of every day, your brain is constantly being flooded […]
In this post, we’ll unpack all you need to know about language, including why we use it, how it impacts our emotions, how it shapes our realities, how to leverage it, how to transform language patterns and more. Why We Use Language Language is a tool that allows us to […]
